I'm invited to participate in a lot of creative workshops, especially by Philips Design. The one was a four-day session in Amsterdam about Philips’ Coffee business.
It was a really diverse team, populated by people from marketing, brand, trend analysts, graphic designers, product managers, regional representatives (Eastern Europe, China), business leaders, product designers… you name it.
At the end of it all we agreed upon a direction for the messaging. And I’d learned loads that I put to good use when writing the brand experience playbook (a kind of handbook explaining exactly how to visually & verbally communicate anything to do with Philips Coffee).