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03/2026 Morocco leadership team journey

We took a group of approximately 120 leaders from an exceptionally successful British company to Morocco in March. There they went through our five-day programme of personal and leadership transformation. My role, as on the 50+ such journeys I’ve been involved with over the past 15 years, was to observe, record, interview, film and generally gather as much content as possible to help the participants get the most out of the process.

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See below for stuff I've done (relatively) recently. For more general info, follow this link

07/2026

Journey book

Another journey book completed and printed; by my reckoning that’s approximately 40 I’ve written over the past decade. Together with Vincent van den Hoogen’s spectacular photography, these books explain the thinking and intent behind the process that participants undergo. The books also describe and shed light on events that take place during the journey itself, and contain stories based on interviews I do with the CEO and CPO.

06/2026

Maxi-Cosi

A new client: Maxi-Cosi. I got together with David Slack, an incomparable brand/design director whose directness and frankness is wonderful, to develop a script for the head honchos at Dorel Juvenile (which owns the Maxi-Cosi brand). They’ll use the script to present at a major customer event in Cologne in September.

Scottish word of the moment

Yunky: in our carefree, Van Morrison-like youth we used to collect bird’s eggs. I know. But we had no idea it was a bad thing. Anyway, once you found an egg  (we would only ever take 1 or 2 from the nest so the rest wouldn’t be abandoned by the parents) you had to get rid of its contents. Pinhole at each end and blow. If the gunk inside didn’t come out it could be because the egg was yunky; the embryo inside had started to develop. Actually, this all sounds pretty vile. My apologies.

A human writer or AI?

A short plea for authenticity, originality, personality and genuine impact in writing.